This digital transformation has certainly challenged the role of real estate agents. Tasks such as finding suitable property listings and arranging viewings, once the realm of agents, can now be done by anyone with internet access. Additionally, online homebuying, including digital home selling and closing processes, has become increasingly popular, especially in the age of social distancing.
However, these changes aren't necessarily negative. Rather, they present opportunities for agents to redefine their roles. Agents can now focus less on manual tasks and more on offering professional advice, providing personalized service, and guiding clients through the intricacies of the real estate process that can't be automated.
Incorporating technology in real estate has led to numerous innovations. For instance, virtual reality has enabled agents to host virtual tours
, broadening their market reach beyond geographical limitations. Real estate CRM tools have assisted agents in managing their client relationships and communications more effectively. Furthermore, the use of real estate apps and social media in real estate marketing has enhanced engagement with their audience and brand building efforts.